Sports
Sport has the power to change the world.
It has the power to inspire, it has the power to unite people in a way that little else does.
It speaks to youth in a language they understand. Sport can create hope, where once there was only despair.
It is more powerful than governments in breaking down racial barriers.
It laughs in the face of all types of discrimination.
Nelson Mandela
Under the leadership of a former professional athlete and well-known advocate for sports safety and equity, we are uniquely positioned to effectively leverage the power of sport for change.
Sport can serve as a platform for highlighting important issues, be a catalyst for social change, facilitate diplomatic relations and drive economic development. But most organizations in sport are underprepared and reactive when it comes to navigating the evolving political, social and business landscape. That’s where we come in.
We provide strategic counsel to athletes and sports organizations that want to shape public opinion, influence policy outcomes, build partnerships, ensure a safe environment and capitalize on a rapidly growing sports landscape.
Athlete Voices
Athlete voices are vital. We empower athletes to build sustainable, positive brands that resonate with fans, sponsors, and the broader community. In recent years, athletes have become forces in driving policy decisions in both government and business. Their platforms can expose injustice and turn them into powerful champions for social change. We help athletes unlock the full power of their platforms by leveraging our deep understanding of athletes' needs and combining that with our experience in organizing and advocacy.
Safeguarding
Creating a safe environment in sports organizations requires planning and maintenance. We have personal and professional experience equipping sports organizations with the necessary tools to create a safe environment for everyone participating in sport.
Player Relations
Owning and managing professional sports teams requires a team of experts who know the field. The most important asset of a pro sports team is their athletes, and our understanding of the complex components of athlete well-being gives us an edge as strategic advisers. We are here to assist leagues and teams – including owners and management – in navigating a rapidly evolving sports landscape.
Connecting Companies to the Sports World
We help companies cultivate real relationships with athletes, teams and sports leagues. Our approach focuses on working with businesses to create authentic, mutually beneficial connections in the sports world that align with their brand values and reach new audiences. Through strategic planning, innovative collaboration, and a unique understanding of the sports landscape, we ensure these connections deliver impactful results for both our clients and their sports partners.
Whatever the industry or issue, our approach is informed by our experience and expertise, and our work is amplified by more than 20 years of relationships both inside and outside of government.